Felix Reinshagen, CEO and co-founder of NavVis, shares his personal China experience and explains why the market is so important for deep tech startups today.
He points out that entering the Middle Kingdom early on can help you to fully understand the strengths, weaknesses, opportunities and risks of a new technology, especially in deep tech. And he finds that being focused on a few, well-defined industry segments is a key success factor in China sales.
Last but not least, Felix calls on all startups to meet their Chinese competitors in China first (rather than letting them surprise us in other markets).
About: