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AUDIO

Chinese competitors challenging German SMEs

  • October 20, 2023
  • Episode

Should we take Chinese competition seriously? Which industries are challenged most by Chinese competition? Bettina speaks with Peter Legner, CEO at Schenck Shanghai Machinery Corporation (Dürr Group) and CEO China at HOMAG Group, about his experience from 30 years of doing business in China, his latest learnings and his view on new technology trends in the Middle Kingdom.

Key take-aways:

1) Stop underestimating Chinese competition or you might find yourself losing significant market share.

2) Successful Chinese competitors aren’t only challenging us in China, but have long started moving into our home markets.

3) Fields of competition include ALL industries, namely future technologies, traditional industries, consumer tech, B2B & the industrial space.

4) Everyone should be well informed about Chinese competition – NOT only corporates and SMEs, but ALSO startups and investors.

About:

Peter Legner

Schenck Shanghai Machinery Corp.

HOMAG Group

German Innovators in China Network (GINN)